CRM software doesn't have to feel like work. This video is part of a campaign series we created for Insightly that takes a fun, lighthearted approach to demonstrating their email management features. Instead of dry product demos, we brought personality and charm to technical functionality, making it easier for sales professionals to understand and get excited about the platform's capabilities.

As Assistant Director and Associate Producer, I coordinated on-set production logistics, managed talent, and ensured smooth execution of the creative vision throughout the shoot. The campaign's approachable tone resonated with audiences, with this video generating 34K+ views on YouTube.

By infusing product education with warmth and personality, we created content that felt less like a tutorial and more like a conversation—helping Insightly stand out in the crowded CRM space.

My Role: Assistant Director, Associate Producer
Client: Insightly
Production Company: Slow Clap Productions
Year: 2018
Views: 34K+ on YouTube