This music video parody for 99.7 NOW captures the energy of San Francisco 49ers fans during the team's Super Bowl playoff run. Set to Clean Bandit's "Rather Be," the video celebrates the passion and excitement of the Bay Area fanbase.

As Director and Creative Conceptualizer, I developed the concept and executed a one-day shoot across four iconic locations—Levi's Stadium, Candlestick Park, Treasure Island, and San Francisco City Hall—featuring radio personality Shan Berries. The project showcased how to create timely, high-energy content that resonates with sports fans under tight production timelines.

Role: Director, Concept Development
Client: 99.7 NOW | Year: 2015